Cherelle Designs – ZULA – Premium Coffee Tin Packaging
“ZULA entails the design and branding of a new and unique luxury metal tin gift set. Through exploration of the coffee bean and its African origin, the discovery of coffee ceremony of Eritrea led to the creation of ‘Zula’, infusing the aroma, process and tastes of Ethiopia and Eritrea within the experience. The mortar and pestle is included within this gift set as a unique connection with coffee grinding and the initial ceremony. The flavours include three different levels of coffee notes/strengths to represent the multiple roasts of the ceremony itself; Awel (Light Ygracheffe blend), Kale’i (Medium Sidamo blend) and Bereka (Dark Harar blend).
CREDIT
- Agency/Creative: Cherelle Designs
- Article Title: Premium Coffee Tin Packaging Design Inspired by Eritrean Coffee Ceremonies
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Format: Tin
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
