Korashi is a brand that embodies the artistry and tradition of matcha. Rooted in Japanese heritage, Korashi offers a premium selection of matcha, carefully curated for those who appreciate authenticity, craftsmanship, and wellness. The brand celebrates the harmony of nature and culture, delivering an experience that transcends taste—one that nourishes the mind, body, and soul.

The Korashi brand mark is a refined visual representation of the brand’s essence. Designed with a minimalist yet symbolic approach, the mark reflects the following elements:

Matcha Whisk (Chasen) Form – The elegant lines form a silhouette reminiscent of a traditional bamboo whisk, a core tool in Japanese tea ceremonies, symbolizing authenticity and ritual.
Organic Flow – The curvature of the strokes represents the smooth and delicate process of whisking matcha, creating a sense of fluidity and balance.
Rooted Strength – The base structure signifies the foundation of the brand’s deep cultural roots and commitment to purity.
Earthy Color Palette – The olive-green background reflects nature, tranquility, and the organic origins of matcha, while the soft beige mark embodies the warmth and craftsmanship behind every cup.

Matcha Bowl (Chawan) – The Heart of the Ritual At the foundation of the illustration lies the chawan (matcha bowl), the most essential tool in traditional matcha preparation. This
element represents: The ceremonial essence of matcha, reflecting its calming and meditative preparation. The heritage of Japanese tea culture, where matcha has been enjoyed for
centuries. A connection between the past and present, symbolizing the continuity of tradition.

Matcha Whisks (Chasen) – The Art of Preparation The chasen (bamboo whisks) gracefully extend from the bowl, embodying the dedication required to create the perfect cup of matcha. They signify: Expert craftsmanship—each whisk is handcrafted by artisans, just like Korashi matcha is carefully produced. Precision in preparation, ensuring a smooth, frothy, and
well-balanced matcha experience. The fusion of nature and human touch, reinforcing the organic essence of the brand.

Matcha Set – A Tribute to Tradition The inclusion of essential matcha tools (spoon, filter, and kettle) reinforces the brand’s dedication to authentic preparation. These elements highlight:
Respect for tradition, as every tool has been used for centuries in tea ceremonies. Attention to detail, ensuring that every cup of matcha is prepared with care and precision. A ritualistic experience, making matcha preparation a mindful and intentional act.

Japanese Hats – Honoring the Farmers & Culture The tea farmers who cultivate matcha with expertise and dedication. Japan’s cultural heritage, acknowledging the origins of high-
quality matcha. A connection to sustainability and ethical farming, values deeply embedded in Korashi’s identity.

Bamboo Spoon (Chashaku) – Precision & Balance The chashaku (bamboo scoop) represents the art of measuring matcha with precision. It signifies:
The importance of balance in matcha preparation, ensuring the right amount for the perfect taste. A nod to the minimalism of Japanese aesthetics, where simplicity leads to perfection. The meticulous process behind high-grade matcha, where every detail matters.

Tea Leaf, Sun & Mountain – The Power of Nature Together, these elements reflect matcha’s deep connection to nature:
Tea Leaves – Represent organic purity, sustainability, and the rich flavors of matcha. The Sun – Symbolizes the unique shading process used to cultivate matcha, enhancing its chlorophyll and amino acids. Mountains – A tribute to the pristine landscapes where matcha is grown, reinforcing its natural energy and purity.

Filter & Tea Kettle – Crafting the Perfect Cup The filter ensures a smooth, lump-free matcha experience, reinforcing quality. The kettle represents warmth, comfort, and the ritual of tea drinking. Both elements reflect the craftsmanship behind every sip of Korashi matcha.

Matcha Drop – A Symbol of Purity & Vitality The essence of matcha’s rich and vibrant green hue, a mark of quality. The purity of stone-ground tea leaves, without additives or preservatives. A single drop, representing the concentrated energy and antioxidants in matcha.

Japanese Identity – A Tribute to Culture Subtle Japanese motifs throughout the design reinforce:
A deep respect for matcha’s origins. The artistry and heritage of Japanese tea culture. A commitment to preserving traditional values while embracing modern wellness.

Moon & Torii Gate – Mindfulness & Spirituality These elements evoke a sense of tranquility and reflection:
The moon symbolizes peace, mindfulness, and the slow enjoyment of matcha. The Torii gate represents a gateway to tradition, inviting the drinker into an immersive experience. Together, they reflect the calming effect of matcha, both physically and spiritually.

Matcha Powder – The Essence of Wellness Finely ground matcha powder is at the core of the design, representing:
The rich, velvety texture and high quality of Korashi matcha. A symbol of nourishment, wellness, and longevity. The transformative power of matcha, energizing the body while calming the mind.

Wellness & Premium Quality – The Korashi Promise Embedded within the illustration is a subtle promise of well-being and high standards. This reinforces:
Matcha as a source of both relaxation and energy, creating balance. A commitment to sourcing only the best, organically grown tea leaves. A brand that embodies luxury, mindfulness, and a deep appreciation for matcha culture.