Precious and Shiny Like Kristall’s Packagings

Precious and Shiny Like Kristall’s Packagings

Presitge and preciousness. These two key words inspired me to create the entire project. By naming this brand Kristall, I wanted to bring together two very similar entities. Crystal: pure, unadulterated, precious and prestigious. And Kristall vodka, which takes up these same aspects. They are felt through the sharp shape of the pictogram symbolising a crystal. This sharpness of the line infuses us with the preciousness and prestige of the brand. Each letter of Kristall is inscribed inside the logo to create a link between the pictogram and the history of the brand. To add that touch of brilliance found in a crystal, I tinted the logotype with an iridescent colour. This play between purple, pink and blue gradations gives the product a rare impression. Kristall vodka, as its name suggests, is as precious and rare as a crystal.

The limited edition packaging of Kristall Vodka was inspired by the shape and rarity of a crystal. Pure in its whiteness, fragmented and sharpened like a diamond, with a touch of brilliance reminiscent of the crystal colour. Such a high-end packaging must be carefully designed.

To give rhythm, a break separates the fragmented part from the part covered with laid paper. Only the embossed and iridescent pictogram appears on this part to preserve its preciousness. A label on the side containing essential information about the vodka
accentuates the break. On the fragmented ceramic part, the brand name “Kristall” is silk-screened with this iridescent colour. “Vodka”, in a light grey, also appears. The case in which the packaging is placed exactly matches the shape of the pictogram
and reinforces the idea of rarity, almost as if it contained a jewel. The packaging is immaculate and prestigious.

CREDIT

  • Agency/Creative: Hurtikonn
  • Article Title: Precious and Shiny Like Kristall’s Packagings
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: France
  • Agency/Creative City: Hayange
  • Market Region: Europe
  • Project Deliverables: Advertising, Brand Creation, Brand Identity, Logo Design, Packaging Design
  • Format: Bottle
  • Substrate: Ceramic, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: Alcohol, Beverage, Vodka, Crystal, Prestigious, Precious, Luxury, Packagings, Packaging design, Logo, Logotype, Brand, Visual identity

  • Credits:
    Graphic Designer: Mattéo Tabutieaux

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