Masters of Brands – Pradlo 25 yr Old Malt Whiskey
In the small village of Pradlo, on the outskirts of Plzen, there’s a quaint distillery which has produced spirits for many years. Presented with a Communist Party initiative to develop a whiskey while the country was under a trade embargo, the Pradlo distillery finally sealed their unique bohemian creation in casks in 1989 – the year the Iron Curtain fell. Like most of the Communist’s initiatives, the whiskey was soon forgotten. That was until Stock Spirits acquired the distillery in the early 2000s and made the discovery of this unique single malt. Aged for 25 years in ancient oak casks to give a uniquely dark and velvet drinking experience, this new chapter for Pradlo required a strategy that would excite and enthral. To launch the single malt, several partnerships with established brands were created to complement a whiskey made with a difference.Our joint venture was with British shoe manufacturer, Jeffery West. Guy West, co-founder of the long-standing establishment, played a key role in the development of a 250-bottle limited expression that reflected the craftsmanship and uniqueness of his brand. The end result was a stunning bottle design that was given as gifts to key customers. Created in a distinctive bottle which incorporates a laced leather polished label, each vessel was sealed by hand in wax with Jeffery West’s classic Deathmoth symbol and offered in a limited-edition presentation box.A production scale of limited quantity meant that not everyone could get their hands on such a prestigious collaboration. Therefore, these were handed out on a first come, first served basis in Jeffery West stores and at exclusive events. Guests were also offered the opportunity to personalise their leather label to truly make their valuable gift unique to them.