Corallo: A Cycle of Nature
This design project introduces Corallo, a brand dedicated to fostering the cycle of nature by elevating what was once marine waste into a suite of sophisticated, sustainable products. Our core mission is the transformation of seashell waste into high-performance, beautiful bathroom accessories and travel bottles. By establishing this unique circular economy, Corallo directly addresses the critical issue of ocean plastic pollution, offering a compelling zero-waste alternative that actively encourages and facilitates a plastic-free environment, with a special focus on protecting coastal and beach ecosystems.
At the heart of the Corallo brand is a commitment to the use of biomaterial and responsible sourcing. We craft our sustainable goods entirely from 100% biodegradable biomaterials derived directly from mollusk shells. This process involves the meticulous collection and processing of a readily available resource—seashell waste—which is otherwise often sent to landfills or discarded. These materials are responsibly and locally collected from collaborating restaurants, hotels, and resorts in the Bahamas. This hands-on, community-focused sourcing strategy embodies our guiding philosophy: “We take from the ocean, to give back to the ocean.” It ensures our supply chain is transparent, minimizes transportation emissions, and cultivates a direct, beneficial, and eco-friendly relationship between human commerce and the natural environment. The resulting composite is engineered to naturally return to the earth, leaving zero microplastic residue. This is a decisive step toward truly closed-loop consumption.
The aesthetic of Corallo’s packaging and finished products is a direct and thoughtful reflection of our natural, marine origins. Our design philosophy seeks to be both premium and inherently tactile. The surfaces boast a distinctive, rich, and sophisticated texture, which is a hallmark of the unique, inherent physical properties of our biomaterials and recycled seashell content. Unlike the uniform smoothness of conventional plastics, Corallo products offer a sensory experience that visually and texturally communicates their natural composition. Furthermore, our designs feature intricate, often subtle patterns inspired by coral reefs and the natural geometry of shells. This is all presented in a calming, curated palette of deep ocean blues, soft seafoam greens, and natural, earthy tones derived from the shells themselves. This dedication to material honesty and natural beauty elevates our products from simple functional items to elegant statements of sustainable living, encouraging consumers to value their connection to the sea. The packaging, made with similar principles, is designed to minimize material use while protecting the product, further reinforcing our zero-waste mandate.
Market Impact and Vision
Corallo is positioned to meet the growing global demand for genuine sustainability in two key areas. By introducing comprehensive bath accessory sets, we aim to significantly reduce single-use plastic consumption within high-traffic hospitality venues like seaside hotels, spas, and bathing establishments. Simultaneously, our line of refillable, durable travel toiletries bottles empowers the eco-conscious traveler, directly replacing millions of disposable plastic containers used annually and maintaining a plastic-free lifestyle on the go. By offering a beautiful, high-quality, and completely biodegradable alternative, Corallo is not merely participating in the green market; we are actively cultivating a vital shift toward cleaner oceans, supporting marine life health, and promoting a scalable model for sustainable travel and consumption worldwide. Our vision is to set the new standard for luxury-level sustainability, proving that environmental responsibility can and should be synonymous with superior design and consumer experience.









CREDIT
- Agency/Creative: Poyu Chen
- Article Title: Poyu Chen Redefines Sustainable Luxury With the Corallo Eco Design Project
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: North America
- Project Deliverables: 2D Design, Packaging Design, Pattern Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: Sustainability Design
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Credits:
Visual Design: Eunice Su
Visual Design: Sveva Michahelles