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Pot the Sustainable Ice Cream from Argentina

Pot the Sustainable Ice Cream from Argentina

Pot is an ice cream shop located in Mercedes, in Buenos Aires Province. It has a sustainable vision and really cares about the environment, that’s why all its products are produced with natural ingredients and carefully packaged. The fact that the ice cream pints (called Potes in Spanish) are meant to be reused as flower pots, triggered the brands concept and storytelling. With the purchase of a pint, it comes with a special gift: a paper envelope full of aromatic seeds that are meant to be planted on the pot after finishing the ice cream. We designed colorful and playful packages aimed to motivate their reuse, as well as a delicate envelope for the aromatic seeds. Also, we took very powerful product photos, in order to enhance the brand’s digital image. To sum up, the Branding was set out to propose a healthy, fun and unique experience, on the one hand, and to turn the classic “artisan ice cream shop” into a sustainable concept, on the other.

CREDIT

  • Design Agency: Estudio Nuar
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Pot the Sustainable Ice Cream from Argentina
  • Brand / Project Name: Pot Helados Branding
  • External Design Credits: Product Photography by Magalí Polverino & Food Styling by Loli Braga Menendez | Stationery Photography by Malena Sueiro
  • Strategic Deliverables: Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Experience
  • Service Brand Application: Packaging, Print Promotion, Signage, Social Media
  • Location: Argentina
  • Market Country: Argentina
  • Market Region: South America
  • Project Keywords: Ice Cream, Natural, Sustainable, Argentina, Branding, Estudio Nuar
  • Industry Category: Food/Beverage

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