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Post Meat Branding and Packaging Design Concept

Post Meat Branding and Packaging Design Concept

The popularity of vegetable meat, growing day by day, is a new global trend. On the shelves more and more often you can see similar products designed to replace ordinary meat. And basically their design can rather be called “vegetarian”. But according to research, it is people who are not able to completely give up meat who need vegetable analogues of meat more. Therefore, meet Post Meat— a brand of vegetable meat for those who care about taste. Light, but still as juicy as regular meat. Due to the overcrowding of the market with purely “vegetarian” products, Post Meatfocuses on the hedonistic side of the product.
The naming of the brand is also aimed at people who find it difficult to give up meat products. In Russian, the word “post” also means “fast”: this gives the name of the product the desired “dietary” shade.
The design of the boxes is based on the similarity of the texture of soy leaf and meat. This direct metaphor has become a simple representation of the brand’s philosophy. In order not to clog it with unnecessary elements, the boxes are supplemented with a shell with all the necessary information and a small label sticker. The layout of the shell is also made in the traditional minimalistic, newspaper style for the category, includes a “salivating” food zone and brutal typography, still referring to the classic meat packaging. The form factor of each SKU has a modular system that allows you to compactly fold any set of boxes during transportation and save effort and money.

CREDIT

  • Agency/Creative: Shchepin Fedor
  • Article Title: Post Meat Branding and Packaging Design Concept
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Asia, Europe
  • Project Deliverables: Brand Identity, Brand Naming, Graphic Design, Packaging Design, Visualisation
  • Format: Box
  • Substrate: Pulp Carton, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: package, food, organic, vegan, vegetarian, natural, plant based, graphic

  • Credits:
    Tutor: Evgeny Kashirin

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