matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale.
Beyond our product design collaboration on technology development, together we defined a global brand strategy to consolidate matibabu’ vision, enable its mission and communicate its intent to the world: fight to close the gap between communities and the rightful access to health.
From brand implementation plans, website, pitch deck, stationery and merchandising, we’ve supported matibabu in every communication aspect, unifying all elements through a consistent brand system that improved the brand elasticity, clarified its equity, and communicated the right message to all the stakeholders.
CREDIT
- Agency/Creative: Possibility
- Article Title: Possibility Led a Brand Strategy to Fight for the Access to Health
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Portugal
- Market Region: Africa
- Project Deliverables: Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Health Care
- Keywords: Brand Strategy, Branding, Graphic Design, Website, Stationery, brand guidelines, brand communication, Possibility, Matibabu
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
