M&A Creative Agency – Saudade by Lousani
“It was from the Portuguese tile which adorns buildings, streets and alleys through Portugal that the graphic concept for the new amenities line of Lousani Luxury Amenities came form. A brand that provides the most important national hotel units. This line honors Portugal and pays tribute to the most portuguese feeling, “Saudade”. It’s the feeling of missing something or someone. With 500 years of production, the portuguese tile is very associated with traditional and classic. However, to focus the brand strategy the packaging design is contemporary. Blue an white and each tile has a history to tell that creates a fresh pattern. This new amenities line could be part of the decor of the room.”
CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: Portuguese tiles give life to the new collection of Luxury Amenities
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Global
- Format: Bottle, Box
- Substrate: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
