• Project

  • Region

  • Industry

Portuguese Delights Redefined: Micau’s Ovos Moles Packaging Design Evolution Created by Ana Clemente Design

Portuguese Delights Redefined: Micau’s Ovos Moles Packaging Design Evolution Created by Ana Clemente Design

Introducing “Ovos Moles”: a true delight from Micau’s Traditional Sweets range! Our mission was to create a packaging design that not only stands out from the competitors but also elevates the product to a level of excellence. This packaging invites you to a unique experience, prepared with the most careful and passionate touch.
Originating from the picturesque region of Aveiro, Portugal, “Egg Yolks” have a rich history dating back to the 16th century, passed down secretly through generations. Nowadays, they are one of the most typical and appreciated sweets in Portugal. Micau’s “Ovos Moles” offer a quick and easy way to make this typical sweet at home and ensure an excellent result.

The photograph, elaborated with extreme care on details, reveals the creamy and irresistible texture of “Egg Yolks,” in a dynamic and harmonious contrast with an original background illustration in shades of blue, evoking the traditional tile patterns of the region.

The font chosen for the product name combines the modern and the contemporary look, adding an urban and sophisticated touch to the design while subtly paying homage to the local decorative art.

The result is a packaging that exudes the excellence and originality that this product deserves, with modern and traditional elements that appeal to both lovers of tradition and enthusiasts of innovation. Get ready for a culinary experience that will delight your senses and transport you to the charms of Portugal with every bite of Micau’s delicious “Ovos Moles”! The key to creating sweet memories!

CREDIT

  • Agency/Creative: Ana Clemente Design
  • Article Title: Portuguese Delights Redefined: Micau’s Ovos Moles Packaging Design Evolution Created by Ana Clemente Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Lisbon
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Ovos Moles, packaging, design, Aveiro, Micau, illustration, traditional

  • Credits:
    Graphic Designer: Ana Clemente

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0