The plain and flat forms used in industrial design targeted to provide the product a specialized and strong appearance while the golden color and visual contents pursued the perception of premium product. The distinctive cover structure and the bottle hold provided an ergonomic and practical utilization.
The plain and flat forms used in design targeted to provide the product a specialized and strong perception. The surface clearance made at the front right side supported the hold ergonomics of the bottle. Since the pouring direction of the bottle was planned to be on the left, the deep concave form used on the left side of the cover provided the stopcock to open ergonomically diminishing towards the right and also the cover edge was approached to the stopcock mouth that had to be close to the bottle center. In this way, the controlled pouring of the liquid during usage stage was provided. This concave form continued on the front side and, by forming a protuberance that surrounded a large part of the stopcock, it provided opening from all directions. The sleeve label in tones of dark blue used transparently under the logo and in other different places emphasized the golden color of the bottle for the purpose of creating the perception of a premium product. . . . .
CREDIT
- Agency/Creative: designVENA
- Article Title: Porçöz Gel Dishwasher Detergent Packaging Industrial and Graphic Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe, Global
- Project Deliverables: 2D Design, 3D Art, 3D Design, 3D Modelling, Art Direction, Brand Design, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Industrial Design, Packaging Design, Product Design, Sketching, Structural Design, Surface Design, Visualisation
- Format: Bottle, Sleeve
- Substrate: Plastic
- Industry: Chemical
- Keywords: #design #industrialdesign #graphics #graphicdesign #2ddesign #3ddesign #structuraldesign #bottledesign #capdesign #surfacedesign #productdesign#packaging #packagingdesign #labeldesign #sleeve #designvena
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Credits:
Bottle and Cap Industrial Designer: Erkan SAHIN
Bottle and Cap Industrial Designer: Serhan GUZELDEREN
Art Director: Mustafa KURTULUS
