Was a partnership between influencer Yasmin Castilho and the brand
Hidrabene self-care product. Together, they launched a line of limited edition products and we (@FEITORIALAB) were responsible for developing the entire identity of the project.
With a visual language that aligns the essence of the influencer, with the main characteristics of the identity already used by the Hidrabene brand, the project encompasses a press kit with various printed materials, pins and 4 moisturizing creams. All this inside an extremely personalized and designed box to embrace all the elements mentioned above.
The project is based on the translation of the DNA of influencer Yasmin Castilho, marked by the sense with light and irreverent humor in all situations, in an aesthetic adapted for a series limited supply of moisturizing creams.
Each item has a distinct fragrance that was linked to a “style” of the influencer. Determined, loving, centered and lively, they are represented by the colors green, red, blue and yellow respectively.
Added to this, graphics were developed with a popular and charismatic appeal in their applications, such as emojis, simulations of laughter, reproductions of phrases used by the influencer and of course, all this without leaving aside the main factor of recognition of the Hidrabene brand at the point of sale, the color pink.
CREDIT
- Agency/Creative: Feitoria
- Article Title: Popular and Fun: Feitoria Lab Designs Meu Creminho Press Kit
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Balneário Camboriú
- Market Region: South America
- Project Deliverables: Graphic Design, Identity System, Packaging Design, Product Photography
- Format: Box, Tube
- Industry: Beauty/Cosmetics
- Keywords: beauty, visualidentity, graphicdesign, teen, pop, popular, cosmetic, packagingdesign, packaging, fun
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Credits:
Customer service: Karine Bono
Graphic designer: Alex Reuter
Graphic designer: Juliano Jover
Copy: Chico Kretzer
Approval: Yasmin Castilho
Approval: Lucas Provesi
Approval: Gregory Rizzoto
Print (box): Gráfica Ascurra
Print (stickers, envelope and postal cards): MarauGraf
Print (tube): C-Pack
