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Pôpalé Ice Cream Shop

Pôpalé Ice Cream Shop

The Pôpalé brand has ice cream and popsicles deliciously made from fruit pulps. Its typography is unique and with personality, made exclusively for the project and inspired by scoops of ice cream and splash of topping syrups, in addition to the palette inspired by chocolate flavors, Pôpalé brings mouth-watering colors and compositions. The pattern is a mixture and overlapping of silhouettes, again, of ice cream balls and topping syrups.

CREDIT

  • Design Agency: Quarto Criativo
  • Organisation/Project Type: Freelance, Published Self Promotional Design
  • Article Title: Pôpalé Ice Cream Shop
  • Brand / Project Name: Pôpalé
  • External Design Credits: Art Director, Pedro Renan
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration, Identity System, Branding, Brand Creation, Graphic Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Frozen Food
  • Consumer Packaging Format: Flow-Pack, Pouch, Sachet, Wrap
  • Consumer Substrate / Material: Plastic

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