POP-UP is a fun popcorn brand full of excellent flavour! The name POP-UP refers to popcorn that pops like “pop” like the adverts that suddenly appear before us. With our creative and energetic approach, we offer the perfect popcorn experience with salty and cheesy options. In fact, at the very beginning of the whole process, we started with finding this name that would direct the whole image of the brand.
POP UP! is a brand that produces and distributes popcorn in various flavours. The speciality of POP-UP products is that they are quickly ready in the microwave with their delicious flavours. They are opening to the market with a classic but premium salty version and a cheese version. We started by designing an icon and logo for the brand that would emphasise and give meaning to its name. We created a look that is as fun as popcorn, stimulating and eye-catching at first glance. POP-UP’s colour palette is full of vibrant hues that are full of energy and reflect the exuberance of flavour. Vibrant yellows represent the energy of popcorn, while bright blues and pinks emphasise the youthful and playful spirit of our brand. Our bold typography and simple use of colour add a modern, dynamic and stimulating feel. Colours reinforce our brand identity in every detail, from our packaging designs to our product labels.
POP-UP, a game-changing popcorn brand, promises to deliver the most delicious popcorn in the fastest way. POP-UP is not only popcorn, but also a perfect combination of design and flavour. With its colourful identity, striking logo design, eye-catching packaging and impressive graphics, POP-UP offers consumers an unforgettable brand experience. Colour every moment with POP-UP, the name of design and taste, and enjoy fun and taste!
POP-UP is with you.
- Agency/Creative: Nobody to Others
- Article Title: POP-UP, a Burst of Flavour and Design by Nobody to Others
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Naming, Packaging Design
- Industry: Food/Beverage
- Keywords: #brandidentity #branding #popcorn #graphicdesign #logo #logodesigner #motiongraphics #packagingdesign
Creative Director: Talha Mete
Project Manager: Begüm Can