“Bye Bye Boring Dentistry Clinics – A New Era Arises”: Must a dentist’s office look clinical and feel institutional? Cold, sterile white-on-white interiors, tired receptions, wilted flowers and last-season magazines. None of it reflecting today’s expectations – especially not in an era where self-care clinics across health categories are on the rise. Enter DENTME: a true dental disruptor, turning the industry on its head with a subscription-based service. Democratising dental care by making it fair, transparent, and accessible to all.

To match DENTME’s boldly inclusive strategy, we introduced a whole new era of dental experience in their flagship clinic in central Stockholm, Sweden. We reimagined the planogram, making it social, fresh, and contemporary. Flirting with art exhibitions, high-end beauty salons and the tech industry – the entire expansive space feels inviting, calm, safe, and refreshingly stress-free.

Friendly, stylish hosts replace formal receptionists, welcoming visitors into a warm, spa-like atmosphere. Gone is the sterile waiting room; in its place, a dynamic lounge complete with a healthy shot bar, DJ stand, and art gallery. The dramatic ceiling height gains breathtaking proportions through a mint-fresh colour palette, high-end custom panels and detailing. Separated locker rooms for all patients’ personal belongings creates a calm and safe environment. Elegant tooth-brushing stations enhance the caring experience. Every surface, material, and colour meticulously chosen to challenge the clinical norm – conveying warmth, professionalism, and ambition.

Adding to the overall impression, we shaped DENTME’s identity – full of energy and confidence. The logo is crafted with playful flair, a nod to how great dental health makes it easier to smile and spread joy. The experience is completed with goodie bags containing toothbrushes and toothpaste, extending the DENTME experience and caring for patients even after their visit.

DENTME isn’t just a dentist – it’s a health upgrade. One smile at a time, they are steering in a new era of dental care, saying a resounding hello to the future of next-gen dentistry.