“Chic Choc is a new spiced rum produced by Domaine Pinnacle. The identity is based on the legend of the mayor’s daughter who was an adventurer and a ferocious beast.”
Produced in Canada, the label is written in both French and English. It is proudly 100% Quebecois and exclaims, “Daring adventurers, we salute you!”
The designers dreamed up a whole legend around this packaging. It is an elixir, a tribute to all those adventurers who take audacious paths. And I bet after a few drinks you’ll discover the adventurer within yourself.
CREDIT
- Agency/Creative: Polygraphe
- Article Title: Polygraphe – Chic Choc Spiced Rum
- Project Type: Packaging
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