Burger is the right food after any ride. Polar’s Burger is a company located in the interior of São Paulo, focused on the production of high quality hamburgers, a company that seeks to show its values ​​in each process that stands out, since its foundation. Its target audience is defined as young people between 16 and 25 years old, but also, be sure to serve customers of all ages, from lovers, boyfriends or people older than the target audience. They always seek to convey the safety and quality of their services and snacks sold. It is a company that seeks to serve all types of social class, but that maintains the quality of its products and affordable prices.

Colors: The color palette was defined through market research and time trends, which convey the sensations that the brand wants. They are: Red as the predominant color, Orange and White as secondary. Red is a great color to stimulate people’s appetite and easily catch eyes, while orange and white work as inviting colors, they bring friendly and happy emotions to the environment.

Challenges: We observed the need to create a characteristic personality of the brand, thus, the face we call Polarzinho was born, it represents all the values ​​and sensations that the brand conveys. The goal is to humanize and transform Polar’s into a modern and unique brand, inspired by Vintage and Retro styles. This mixture becomes quite challenging since there are different moments in history that we know, but nothing impossible. Elements: Its elements were inspired by Retro and Vintage styles mixed with a subtle modernity in its features, which demonstrates the entire universe and property of the brand.