Poke Bowl is a snack bar located in Ipatinga, Minas Gerais, focusing on Hawaiian food. Poke is a healthy and very nutritious food that originated in Hawaii. It is combined with fruits, nuts and fibers, in addition to being based on salmon, tilapia, Shimeji and shrimp.

Poke is an originally Hawaiian dish. But, what you may not know is that the meaning of the word is to cut or slice, so the ingredients have very regular cuts.

In addition, Poke is also known for its light and fresh ingredients, ideal for summer days, and, even better, for those who want to maintain a healthy diet even on cold days.

The logo is composed of elements that refer to the style of the cafeteria, such as the fish, the waves, the sunset, the bowl, the hashi, and the leaves. The idea is to convey the feeling of a light, healthy and refreshing cafeteria, in addition to a young and current brand.

Every visual identity was created to show the brand’s tropical, light, healthy and refreshing climate. The colors chosen were green, orange and white.

The green, referring not only to the different leaves that go inside the Poke, but also the green that encompasses tropical environments such as beaches in Hawaii.

Laranja, which in addition to awakening the food cravings of its customers, also refers to the heat of the sun, which causes even more desire to refresh and delight in the brand’s products.

The typography chosen for the logo is solid, while the one chosen for the main titles refers to the rustic and tropical climate of Hawaii.