Olhar Direto is one of the leading news portals in Cuiabá, the capital of the state of Mato Grosso, Brazil. Established in 2008, the platform has built a solid reputation for delivering comprehensive, reliable, and up-to-date journalistic coverage. With a strong local foundation, Olhar Direto also reaches a national audience by reporting on relevant events from across the country, maintaining a commitment to quality information and responsible journalism.

The portal features a wide variety of editorial sections that cover a broad spectrum of subjects, including politics, economy, culture, sports, entertainment, health, and technology. In addition to written articles, the platform also produces a podcast, further diversifying its media offerings. This content is created and curated by a dedicated team of experienced journalists and contributors, whose mission is to provide readers with precise, relevant, and insightful news.

Expanding on its role as a digital news hub, Olhar Direto has recently launched a new project: PodOlhar, a videocast designed to enhance the platform’s multimedia presence. With this new format, Olhar Direto aims to deliver a more dynamic and engaging experience for its audience. The videocast brings in-depth analysis, exclusive interviews, and compelling storytelling, reinforcing the portal’s position as a forward-thinking, multi-platform news source.

To support this evolution, the brand underwent a complete redesign. A new logo and full visual identity system were developed, with careful consideration given to every touchpoint between the brand and its audience. From digital platforms to audiovisual materials and social media presence, the visual language was designed to ensure consistency, recognizability, and a contemporary look that reflects the brand’s journalistic values and innovative spirit. This strategic approach strengthens the connection with readers and viewers, while also positioning Olhar Direto as a benchmark in modern news communication.