Fala Colega is a podcast whose mission is to give voice to Brazilian creative professionals. They are talking about the career, life, and backstage of the best designers in Brazil. The idea of the project was to visually translate the main element, the conversation, the voice, the chat that happens with the participants. We found it in the way in which the sound propagates in the pronunciation of the name of the program, and from the simplification of this, the entire visual expression of the project was born.
The audio forms serve as the main element of the visual identity. Whenever something is animated, it follows the generated movements in sync with the audio. The possibilities are endless, creating a strong graphic representation for the project.
The window that opens when the pattern of waves is created provides a space to show guests, the central element of the project. The chromatic chord helps convey the modernity of digital platforms and also the speed at which communication takes place, all of this was thought to explore the new visual identity to the fullest.
In addition to the covers for the episodes, a whole line of communication was thought of. Gifts, advertisements, websites, clothing and various items that are produced to support the identity. The previous brand doesn’t have all this elasticity, so this revamp has come at a good time.
The next steps of the project will be its internationalization, conducting interviews with the best names in world design. We hope very soon to develop the best dialogues on the international scene.
- Agency/Creative: Leo Becker
- Article Title: Podcast Fala Colega Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Balneário Camboriú
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign
- Industry: Mass Media
- Keywords: podcast, fala colega, brand design, sound, wave
Designer: Leo Becker