Case: PLD Development is a real estate developer based in Egypt. Formerly known as Portland Construction, the company underwent a strategic rebrand to align with its evolving vision and market positioning. With a growing portfolio and an ambition to move beyond traditional construction, the new brand identity “PLD Development” reflects a forward-looking real estate developer committed to delivering projects that combine architectural excellence, luxury, and long-term value. The rebrand aimed to establish a stronger presence in the premium market segment while maintaining the trust and credibility built over the years.
Solution: My goal was to build a brand that inspires trust among investors while standing out in a highly competitive market. The rebranding process focused on crafting a brand identity that communicates sophistication, integrity, and innovation. The name PLD Development was chosen to modernize the company’s image and resonate with both local and international audiences. The visual identity was designed to emphasize elegance and clarity: a timeless monogram logo, a refined color palette inspired by luxury and minimalism, and typography that balances authority with approachability. This transformation positions PLD Development as not only a developer of spaces but a creator of communities that embody aspiration, trust, and enduring value.
CREDIT
- Agency/Creative: Khaled Moawad
- Article Title: PLD Real Estate Development Rebranding by Khaled Moawad
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Africa, Middle East
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Logo Design, Rebranding
- Industry: Real Estate
- Keywords: #BrandIdentity #Rebranding #RealEstateBranding #LogoDesign #VisualIdentity #DesignStrategy #BrandDesigner
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Credits:
Brand Designer: Khaled Mohamed Moawad
