Sorrena is born as a celebration of the present moment. A limoncello brand offered both as a bottled liqueur and a canned drink, created for those who value authentic, sensory experiences filled with meaning. Inspired by the balance between tradition and innovation, Sorrena honors the Italian classic while reimagining it with freshness, lightness, and practicality, turning every toast into an invitation to live better.
More than a beverage, Sorrena is an experience. It connects people, awakens the senses, and accompanies moments meant to be shared. From lunches with friends to sunsets by the pool, from happy hours to family gatherings, it is present wherever life unfolds in a spontaneous and genuine way. Its citrusy, refreshing, and enveloping flavor expresses joy, ease, and pleasure without excess.
With a light, sociable, and charismatic personality, Sorrena speaks to a sophisticated, curious, and connected audience that values quality, aesthetics, and meaning. It is for those who enjoy tasting, exploring, and showing what they consume—not for empty status, but for the pleasure of living well. A practical, fluid, and invigorating brand that understands elegance doesn’t have to be complicated.
Sorrena believes in curiosity as a driving force, experimentation as a path, and authenticity as its essence. Every detail, from flavor to visual identity, is designed to convey freshness, artistry, and originality. Sorrena is like a gentle breeze on a hot day, a dive into the sea, a shared smile. Celebrate the now.
CREDIT
- Agency/Creative: Plataforma Studio
- Article Title: Plataforma Studio Introduces Sorrena as a Contemporary Limoncello Brand Experience
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Tubarão, Santa Catarina
- Market Region: North America, South America
- Project Deliverables: Brand Guidelines, Brand Naming, Brand Strategy, Copywriting, Identity System, Label Design, Logo Design, Photography
- Format: Bottle, Can
- Industry: Food/Beverage
- Keywords: drink, sorrena, limoncello, brand, identity, packaging, bottle, can, pool, summer
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Credits:
Naming: O Capitel
Photography: Siri Vivo
