We were invited to restructure the entire brand system and positioning of Colégio Ômega, an educational institution with campuses in Santos and Guarujá, São Paulo, that has been shaping lives and building stories for over 30 years. Our challenge was to translate, through design and strategy, the essence of a school that teaches far beyond content, one that inspires, welcomes, and transforms.

More than creating a new visual identity, the project required a deep dive into the institution’s culture and its bilingual, interactionist educational approach, which places the student at the center of the learning process. During our immersion, we discovered that Colégio Ômega is built on living connections between people, ideas, and experiences. That insight became the foundation for a creative ecosystem inspired by mosaics: shapes that evolve, connect, and reinvent themselves, just like the act of learning.

Every visual element was designed to express the diversity, creativity, and multiplicity that define the school’s DNA. The mosaics symbolize learning as a collective and continuous journey, made up of unique experiences that, when combined, form a coherent and meaningful whole. This visual language also communicates movement, growth, and adaptability, essential values for a school that continually reinvents itself to meet the needs of new generations.

The typography was completely redesigned to find balance between tradition and modernity. We maintained subtle references to the school’s legacy, honoring its history built over the last three decades, while introducing more organic and contemporary lines that bring lightness and versatility to the brand’s many applications. The new symbol gained prominence, becoming an emblem of inspiration, a visual synthesis of Ômega’s educational philosophy.

The brand system was conceived as a living communication tool, capable of expressing both the school’s academic excellence and the warmth that defines its community. From physical spaces to digital materials, every detail was crafted to reinforce the perception of an environment that is welcoming, human, and innovative. The vibrant, balanced color palette conveys the dynamism of learning experiences, while the graphic style reinforces the sense of movement and continuity.

With this new identity, Colégio Ômega now communicates with greater clarity, purpose, and personality. Its brand has gained a voice, expression, and coherence, a true reflection of its mission: to add value to people’s education and lives. The new visual language is both emotional and rational, capable of inspiring hearts while preserving the credibility and strength that an educational institution must convey.

Today, Ômega presents itself to the world with a renewed and inspiring presence, without losing sight of its legacy. Its identity embodies what it has always been: a school that teaches with purpose, welcomes with care, and prepares students for the future with excellence.

More than an aesthetic transformation, this rebranding marks the beginning of a new chapter in the history of Colégio Ômega, one where learning is seen as a living mosaic of experiences, and where each student plays an essential part in that composition. Because for Ômega, learning has always been and will always be a journey.