Planum is an engineering and civil construction company committed to offering innovative and high-quality solutions to its customers, located in the interior of São Paulo, Brazil.

Planum’s visual identity was carefully developed to reflect the company’s core values: planning, engineering and adaptation. The rectangular shapes represent the solidity and structure of Planum’s projects, while the diagonal corners convey dynamism and progress.

This combination of elements creates a unique and memorable visual identity that communicates the company’s expertise and innovation.

The logo, composed of a stylized letter “P” formed by rectangular shapes with diagonal corners, symbolizes the meticulous planning and precision that are fundamental characteristics of engineering.

Furthermore, the typography of the word Planum was chosen to complement the logo, featuring fine finishes and a modern aesthetic in upper case. This reinforces the image of a sophisticated company committed to excellence in all aspects of its work.

The concept of adaptation is represented not only by the logo design, but also by the versatility of the visual identity as a whole. The rectangular shapes that make up the logo not only adapt to layouts, but also integrate photos, texts and information, demonstrating Planum’s ability to adjust to the specific needs of each project and client.

The teal blue and orange tones of the Planum color palette come together in harmony, like a sunset that illuminates the horizon. This combination not only symbolizes hope and optimism, but also evokes the feeling of warmth and security of home.

In short, Planum’s visual identity is more than just a graphic representation of the company – it is a visual expression of its values, commitments and competitive differentiators, transmitting confidence, quality and innovation to everyone who comes into contact with it.