PlantKiss indoor plant food is a complete meal with 16 essential plant nutrients in every spike.
An ideal diet for plants, the formula combines the best of organic and synthetic fertilizer – all of which is food-grade, plant-based, and contains zero animal byproducts or harsh chemicals.
This plant-friendly product releases nutrients into the soil with every watering, making it one of the simplest fertilizers to use on the market.
Flanked by niche brands and well-established mass market names on either side, the brand needed to connect with a growing crop of Millennial and Gen Z consumers. Communicating product differentiation began at the ground level.
Picking up on the passion of “plant people,” the name and identity put plant love in the foreground. Leaf and lips share the spotlight in an icon that creates a pumped-up presence. A careful combination of upper- and lower-case letters optimizes legibility while emphasizing the brand’s playful personality.
Reflecting the brand’s planet-friendly ethos, product is packaged efficiently in zero plastic, with minimal material used and a design that makes an impact with the limited space available.
The ecommerce website balances the science behind the formula with ease-of-use and planet-friendly messages, the brand appeals to both neophytes and those with deeper knowledge of plant nutrition. Each detail of the journey is considered to create a delightful user experience where the PlantKiss playful personality shines at every touch point.
With a healthy dose of personality, PlantKiss is ready to hit the ground growing.
CREDIT
- Agency/Creative: MiresBall
- Article Title: Plantkiss Hits the Ground With a Healthy Dose of Personality
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Diego
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Copywriting, Graphic Design, Logo Design, Packaging Design, Product Design, User Experience, Web Design
- Industry: Retail
- Keywords: houseplants, indoor house plants, indoor house plant fertilizer
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Credits:
Creative director: John Ball
Designer: Renee Chan
Designer: Lauren Lamb
Designer: Luke Meyer
Content strategy: Anique Mautner
Writer: Dylan Speed
