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Plántate Healthy Food Brand System by bov Design

Plántate Healthy Food Brand System by bov Design

Many people who want to change their diet to a healthier one encounters the problem of a saturated market and a lack of clear information”. Plántate wants to be forceful in the message and clear when showing the ingredients of its products. We want to accompany the user on a journey where he can build his own story and conquer a vegetarian diet.

We do not want to waste time reading the ingredients in each container, we need a brand that gives us confidence and makes the shopping list a little easier and healthier.
We feed ourselves in a healthier way when it costs us less effort and we know what we are consuming. We care about a healthy diet when we have more time to ourselves. The concept behind this brand is that of the flag on the “P”. When people conquer something or reach a place after a long journey, they pin a flag to identify or show their achievement.

In this case, it means: “I stand, I have come this far.” My aim was to eat healthier and thanks to Plántate I have succeeded. Plántate is a change of attitude towards healthy food.
Making a Healthy Purchase is Very Easy and We Say It Loud and Clear. That is why with Plántate, eating healthy is Plant Eaten.(Brand Tagline- Es Plant Comido).

To develop the brand, a food brand identity system with an undulating effect like a flag that covers all aspects of brand communication has been generated. From business cards to packaging, they are defined with a blunt lettering that highlights the product qualities and invites us to reflect.
In this way, the packaging shows the essential ingredient of each product plus a strong message. The format has been developed in a 3kg family container, the idea is to always keep a meat substitute in the pantry at hand and, on the other hand, stop wasting so much material to make the packaging more sustainable.

CREDIT

  • Agency/Creative: bov Design
  • Article Title: Plántate Healthy Food Brand System by bov Design
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Pamplona
  • Market Region: Europe
  • Project Deliverables: Advertising, Brand Design, Brand Naming, Graphic Design, Type Design
  • Industry: Food/Beverage
  • Keywords: WBDS Student Design Awards 2022/23

  • Credits:
    Graphic Designer: Borja Viguiristi

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