Living la Vida Koko!
With a name like Koko you’d expect these guys to be a bit nuts about coconuts, but the love they have for this plant goes way beyond their name.
A family-owned company that takes great care of their coconuts, growing them the way nature intended and packing them within hours of being picked – always by human hands – to guarantee, freshness, ripeness, and the highest quality.
With a range of delicious milk alternatives already in the market, Koko wanted to offer something more to their growing audience…
Say hello to Koko Life! a vitamin enriched coconut milk which contains enhanced nutritional benefits for both physical and emotional well-being. Bursting with 11 vitamins and minerals, Koko Life! helps support the immune system, brighten the mind and look after skin – what’s not to love!
Episode Two were asked to bring this exciting new product to life through packaging design that champions the unique ‘natural goodness’ proposition and helps elevate the Koko brand credentials, whilst staying true to the core range look and feel. And the result? Don’t you feel happy just looking at it?
“This was a tricky brief. We needed our new product to fit with the existing Koko range, but demonstrate the additional nutritional benefits and energy delivered by a product fortified with vitamins. The outcome speaks for itself, with a striking visual identity that perfectly balances the Koko brand with an elevated lifestyle proposition.” Heather Lewis. Senior Marketing Manager
- Agency/Creative: Episode Two
- Article Title: Plant-Based Milk Packaging Design by Episode Two
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Bristol
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Milk; Plant-Based; Packaging Design;
Creative Director: Mark Stubbington