Plant a tree, a voluntary initiative regulating a wide range of Algerian people aimed at planting as many trees as possible in Algeria through numerous incubation campaigns and advertising campaigns to sensitize the benefit of afforestation. Our platform ensured the design of the visual identity of this initiative to contribute to the enhancement of its role in the community and its distinction because of the critical importance of design in communication and achieving the goals. The logo design is based on free arabic typography with the icon “Tree Leaf,” making green essential for visual identity.
The problem of the initiative lies in the absence of a visual interface in the digital community and on the ground, which somewhat hindered the achievement of a more effective communication bridge
By research on the impact of the initiative, we noticed that it needs a more vibrant and active movement and create greater communication between those in charge of the initiative as well as those interested in it, thus facilitating the task between all parties to achieve the greatest possible benefit. In this project, the result was wonderful, as the designed visual identity reflected the true message that the initiative seeks.
As mentioned above, the free Arabic calligraphy has been relied upon, with the shape of the paper being incorporated into the logo,
The color scheme used reflects the environment of the visual identity, in addition to the fact that the initiative is Algerian and the green color is part of the flag and identity of the country
The general shape of the logo has a youthful character and targets the young group, and this is the essence of the initiative in educating the current and future generation on the importance of afforestation and consolidating the importance of charitable initiatives as an essential element in human life .
- Agency/Creative: Seyf Pub Design
- Article Title: Plant a Tree Initiative Brand Identity Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Mostaganem
- Market Region: Africa
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Tone of Voice, Branding, Calligraphy, Design, Environmental Graphics, Graphic Design, Logo Design, Poster Design, Tone of Voice, Typography
- Industry: Non-Profit
- Keywords: PLANTING, ENVIRONMENTAL, COMMUNITY, HELPFUL, CARING, SOCIAL
Art Director: Seyf El Haq Menouer