Plana d’en Fonoll Wines Designed by Titular Studio
Packaging redesign for the Plana d’en Fonoll family of wines, from the Sant Josep Vins Winery, Bot (Terra Alta), Sant Josep Vins promotes the vocation, good work and tradition of winegrowers and winegrowers from the Agrícola Sant Josep cooperativa de Bot towards the quality wine market.
The main objective of the client was to promote the concept of “territorial diversity” where this collection of wines is made, since it is located in the heart of a rugged and diverse landscape where the plain of Terra Alta meets the Canaletes River Valley , surrounded by the presence of the Pàndols and Pesells mountains as the most prominent. What makes the vineyards benefit from a particular microclimate and are protected from inclement weather. The production area for these wines is located in the municipality of Bot, belonging to the province of Tarragona, in the region of Terra Alta (Catalonia) with a great winemaking tradition and is characterised by its peculiar geographical location mentioned above.
The Production Territory gives character and uniqueness to each of the varieties produced and this will be the main protagonist in the development of the project.
That is why to enhance the “Territorial Concept” we design the topographic portion of the territory in each of the different labels, marking where all the vineyards that have been selected for the production of each of the varieties are located.
The die (different on each label) wants to represent the mountainous profile that delimits each different production area. To achieve a good differentiation of the range, different background colors related to the characteristics of each wine have been used and together with their finishes, they give the product its own personality, diversity and the value of belonging to a personal and unique territory.
Thanks to an efficient and conceptual range design, we obtain a varied and dynamic family of wines, with their own personality in each one of them and without losing the general reading: family.
- Design Agency: Titular Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Plana d’en Fonoll Wines Designed by Titular Studio
- Brand / Project Name: Plana d'en Fonoll Wines
- Strategic Deliverables: Research / Insight
- Design Deliverables: Packaging Design
- Location: Spain
- Market Country: Spain
- Market Region: Europe
- Product Category: Packaging
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass Bottle