What is nolle?
The Nolle Kiez is located in northern Schöneberg of Berlin and is the place for everyone who wants to live out their strangeness and individual identity to the fullest. But Nolle is not just a place. Nolle describes the feeling when you go out without a plan and experience an unforgettable evening. When you stroll through the market on the weekend and bump into familiar faces at every turn. Nolle is homey and yet a new adventure every time.
Particularly in times of urban gentrification, it is important to preserve neighborhoods like the Nolle. It is about the preservation of home as well as diversity. Through branding, this place is given a kind of expression, through which it can present itself and fight for its being there.
In order to understand what Pains and Gains keep the place busy, I first took a close look at the phenomenon of place branding. I compiled my findings and initial research in a first book. In addition to the investigations on a historical, spatial and social level, I have also designed a model of the functioning of place brands in order to understand the process as best as possible. The first book also outlines possible solutions, offers and of course, the vision and mission of the brand.
The implementation and the outlook of the brand can be found in the Nolle Bible. The Nolle Bibel shows the strangeness of the place in a flashy and bould design. Thereby the band relies on crazy and funny illustrations. The visual language should pick up the neighborhood directly where they already are and pick up both: The granny who already lives there for years, as well as the newly moved gay couple who wants to live out there new freedom.
Stay strange, see you at nolle!
- Agency/Creative: Justus Krüger
- Article Title: Place Brands – Student Case Study for Nolle
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Hospitality
- Keywords: Identity, Brand Design Creation
Educational Institution: HMKW - University of Applied Sciences for Media, Communication and Business ,
Educator's Name: Rasmus Giesel