Pizzaman is a new name in the world of family pizzerias in the Urals, where every slice brings warmth and flavor. Our brand identity is inspired by everyday heroes—people who, without capes or superpowers, make the world a bit tastier and brighter. At the heart of the concept is the simple hero: the chef, waiter, or delivery person, each of whom takes pride in their work and genuinely wants to bring joy to people. These are the individuals we encounter every day, each with a touch of heroism, embodying the concept of “heroes without capes” who serve the perfect pizza with a smile.
The goal of the Pizzaman rebranding is to strengthen the connection with a wide audience, focusing on family values, warmth, and accessibility. The brand’s visual language has become vibrant and friendly, dominated by shades of red and yellow that create an atmosphere of joy and hospitality. The identity is designed to easily adapt to various media: from packaging and menus to outdoor advertising and digital platforms, ensuring Pizzaman is recognizable everywhere.
Pizzaman is more than just a pizzeria — it’s a place where people come for taste and comfort. There’s always a special offer, promotion, or discount to delight each guest. For those who prefer pizza at home, our fast and reliable delivery brings the experience straight to your door. The brand’s visual communication highlights its sincerity and dedication to guests’ needs, turning Pizzaman into a source of good vibes.
The name Pizzaman and its visual image appeal to the idea that creating something delicious and high-quality doesn’t require superpowers. All it takes is a desire to bring people joy through food.
CREDIT
- Agency/Creative: mål
- Article Title: Pizzaman: Heroes Serving Joy Daily by mål
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Perm
- Market Region: Europe
- Project Deliverables: Brand Design
- Industry: Food/Beverage
- Keywords: Brand design, Branding, Identity Design, Visual Identity, Pizza, Food, Graphic Design, Brand Awareness, Brand Consistency, Art Director
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Credits:
Art Director: Vika Baida