This is a story of rebirth, starting from Naples and reaching the heart of Pordenone, passing through Brescia, where we brought to life the Brand Identity for Pistill’, a newly opened pizzeria specializing in authentic Neapolitan pizza.

Our creative process for Pistill’ focused on three key themes that represent the essence of the restaurant: Naples, the Mediterranean and authentic cuisine. The goal was to create an image that would evoke not only Neapolitan tradition but also the warm and welcoming atmosphere typical of an authentic restaurant from southern Italy.

We developed a comprehensive Brand Identity, carefully curating every aspect of the brand’s visual and conceptual elements. Our work went beyond the design itself, ensuring that the identity was seamlessly applied to all touchpoints, from signage and menus to placemats, flyers, t-shirts, business cards, place markers, and restroom signage. This thoughtful application created a consistent and visually cohesive experience across all materials, perfectly reflecting the essence of the brand in every detail.

At the heart of the project was a tribute to Mediterranean culture, with its iconic majolica tiles, which decorate the Pistill’ locations. These tiles, already present at the restaurant, became the source of inspiration for the graphic elements we developed, bringing a piece of authentic Naples into every corner of the space. The graphic approach was modern yet aligned with commercial standards, maintaining a connection to tradition while adding a contemporary touch.

The color palette was carefully selected, drawing from the vibrant blue of the majolica tiles, contrasted with the lively orange, which evokes the energy of Naples. For the typography, we chose a serif typeface for the titles, adding elegance and personality, while the Inter font was selected for the generic text, creating a visual contrast that enhances the overall experience.

Pistill’s Brand Identity is the perfect blend of history, culture and modern design, authentically reflecting the passion and craftsmanship of true Neapolitan pizza. It’s a visual story that transports the customer into a welcoming and modern space, where the love for pizza is felt in every detail, creating a unique and memorable experience.