Together, we are millions.
That’s the Purpose of Monetizze, a complete online sales infrastructure that connects people to success. Our challenge was to create a verbal and visual identity that attracts the public’s attention and is fully in line with the strategies defined in the new Brand Platform: the adoption of a discourse that displays greatness, the use of an engaging first-person verbal style and the exploitation of the brand’s symbolic value.

A bold brand.
Monetizze’s new identity has been meticulously crafted to express dynamism and movement. As a powerful and impactful brand, it needs to be represented appropriately. Its voice, logo, symbol and colors are reflections of its essence, setting it apart from the rest and conveying confidence and modernity. With a bold and captivating appeal, Monetizze engages and fascinates its audience. Its identity creates an emotional connection and invites people to take part in this unique experience.

An authentic brand.
Monetizze’s Verbal Identity is manifested in all the brand’s communications and interactions. Its Voice, closely linked to its personality, symbolizes the ambition, objectivity, energy and charm that characterize the brand. The Visual Identity supports the expression of the brand, ensuring its consistency and adaptability, consolidating its position and increasing its visibility through a set of elements in which the modern logo and the predominant blue color stand out. The dollar sign, as the essential symbol, illustrates our goal of turning ideas into profits in a continuous cycle of growth. The typeface selected for the project has bold, informal characteristics that reflect the Brand Voice. The geometric shapes of the supporting elements have rounded corners that suggest movement and dynamism, making the brand more accessible, friendly and energetic.

A brand that makes an impact.
Monetizze’s Personality shapes the way it expresses itself and establishes links with its audience, promoting closer connections, all in harmony with its Strategy. The people portrayed in photographs and videos convey an energetic and dynamic brand. The choice of contra-plongée instills a sense of power, impact and ambition. Joyful and confident expressions make the images more inviting and engaging.

In addition, one of its most distinctive features is its vibrant color palette. In order to further strengthen the relationship with their audience, we developed a color scheme for the photographic direction, which helps in the choice of costumes, sets and also in the post-production of the images, whether they are stock or proprietary.