The Task
Refresh the visual identity of the Stella Rosa sparkling wine range, while preserving its recognizability and emotional appeal. The goal was to make the packaging more modern, refined, and relevant to current consumer expectations. Another key objective was to enhance differentiation between flavors within the range, making shelf navigation easier and improving overall shelf impact.

The Solution
The new visual style is more precise and contemporary. The labels feature a clean, well-balanced layout focused on the key elements: logo, name, and flavor. The Stella Rosa logo became the centerpiece of the design  brought to life with 3D embossing, it adds a jewel-like texture and a sense of depth and craftsmanship.
Labels are printed on shimmering pearlescent paper, giving the packaging an elegant and festive look  a key emotional trigger in the sparkling wine category.
Each flavor is now clearly identifiable through its own distinct color, carefully chosen to reflect the aroma and character of the wine. This improves navigation across the range and brings a vibrant, expressive energy to the shelf.

The Results
The updated design has made the Stella Rosa sparkling wine range more modern and visually appealing. Clear color-coding has simplified flavor recognition for consumers, while the refined materials and detailing help the bottles stand out among competitors. The new packaging enhances the brand’s emotional resonance — celebratory, a touch mysterious, and exactly what today’s consumers expect from a sparkling wine.