Brand vision is based on the concept of pineapple fields under the sun.
Cooked pineapple under the sun after cutting, boil, in the sun sealed into the sweet and sour stuffing big bite off,
Taste in the ground unique thick good.
The rubbing of pineapple flesh is connected with the image of the sun and applied as a pattern to the overall brand image.
The vision all regards the dessert itself as the visual focus, the echo brand insists the natural pure proposition.
Pineapple cake and southern jujube and walnut cake are used as fashion patterns in packaging design with a little fun.
A reinterpretation of the traditional Taiwanese dessert as a fashion or artwork.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Pineapple Cake Visual Identity Design Concept Created by Lung-Hao Chiang
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bag, Box, Flow-Pack
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
