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Pineapple Cake Visual Identity Design Concept Created by Lung-Hao Chiang

Pineapple Cake Visual Identity Design Concept Created by Lung-Hao Chiang

Brand vision is based on the concept of pineapple fields under the sun.
Cooked pineapple under the sun after cutting, boil, in the sun sealed into the sweet and sour stuffing big bite off,
Taste in the ground unique thick good.

The rubbing of pineapple flesh is connected with the image of the sun and applied as a pattern to the overall brand image.
The vision all regards the dessert itself as the visual focus, the echo brand insists the natural pure proposition.

Pineapple cake and southern jujube and walnut cake are used as fashion patterns in packaging design with a little fun.
A reinterpretation of the traditional Taiwanese dessert as a fashion or artwork.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Pineapple Cake Visual Identity Design Concept Created by Lung-Hao Chiang
  • Brand / Project Name: PUHO
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Bag, Box, Flow-Pack
  • Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper

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