Subsequent to our “Pınar Natural Yogurt” designs, “Pınar Light Yogurt” package designs have been structured with the new codes in brand architecture. While “Light Yogurt with only 0.1% fat content” is being embellished in pastel tones, the emphasis of being an additive-free and low-fat yoghurt and the distinctive typography of the word “Light” reinforce the highlight on the natural and dynamic style of the product. The Pınar Light Yogurt package designs, which are offered in packages of 600grams and 150grams, have taken their place on the shelves.
CREDIT
- Agency/Creative: B12 Creative Branding
- Article Title: Pınar Light Yogurt Have Been Structured With the New Codes in Brand Architecture
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Packaging Design, Product Naming, Rebranding, Tone of Voice
- Format: Bowl
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
