FourthCanvas has partnered with the team at Piggyvest to refresh their identity and visual design system. It was a holistic approach that included discussing the brand’s vision, personality and positioning.
Our findings helped us center the rebrand around “people first”—expanding the feel of the brand from just “savings and locking up” to helping people attain financial freedom.
We are very particular about partnering with our clients to build great brands. The project also included a detailed brand guide that reflected the results from the entire process—key statements, colour scheme, typography, visual style—and how to use them effectively.
CREDIT
- Agency/Creative: FourthCanvas
- Article Title: Piggyvest Rebrand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Nigeria
- Market Region: Africa
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Tone of Voice
- Industry: Financial
- Keywords: Savings and Investment, Fintech,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation