FourthCanvas has partnered with the team at Piggyvest to refresh their identity and visual design system. It was a holistic approach that included discussing the brand’s vision, personality and positioning.
Our findings helped us center the rebrand around “people first”—expanding the feel of the brand from just “savings and locking up” to helping people attain financial freedom.
We are very particular about partnering with our clients to build great brands. The project also included a detailed brand guide that reflected the results from the entire process—key statements, colour scheme, typography, visual style—and how to use them effectively.
- Design Agency: FourthCanvas
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Piggyvest Rebrand
- Brand / Project Name: Piggyvest Rebrand
- Strategic Deliverables: Brand Strategy, Tone of Voice
- Design Deliverables: Brand Identity, Identity System, Branding, Graphic Design, Brand Guidelines, Rebranding
- Service Brand Application: Apparel, Brand Guidelines, Mobile App, Signage, Social Media, Website
- Location: Nigeria
- Market Country: Nigeria
- Market Region: Africa
- Project Keywords: Savings and Investment, Fintech,
- Industry Category: Financial