The client wanted us to redesign their line of wines to have a much more contemporary and premium feel. Our solution was to better capture the creative wonderment and free-thinking of thought leaders throughout time and the creative genius that goes into creating exceptional wines. Each of the paper labels has a diecut head profile that allows the viewer to picture themselves in the reflection of the glass that reflects back. The various patterns capture the energy and excitement that come from creative thought and invention.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: Picture Yourself as the Outcast
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
