“What can we say, we love that the people around us are happy and welcome.We are real food for cool people.”
Real food for cool people. Picnic is a picnic-themed cafe that specialises in do-it-yourself picnic orders to accompany organic, fresh, daily-prepared food. Bright and inviting colours were used to better serve the young and adventurous population of the city. Offering a different place to the modern world. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements.
This branding project consisted of the logo design and all the brand support pieces. Based on sustainability and well-being, we developed the brand to look as sophisticated as it is healthy.
From typography to design, the brand communicates its core values with clarity and simplicity, making it the go-to choice. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements.
Branded collections have embraced minimalism, reflecting the company’s minimalist, no-waste mindset.
The signature creative voice presented a challenge where we pursued a tone originally intended to evoke a sense of community and fun – bringing an innovative and joyful identity to the brand.
The result was a logo as well as new packaging and collateral designs – tissue paper, boxes, cups, and more – with streamlined lines, bolder colors, and clean block printing for greater readability. We also help design a look for the space itself – signage, murals, and the overall customer experience. We wanted to bring the feeling of picnic fun with real, fresh, organic food to the local community vibe, ensuring everyone felt welcome, while still offering customers a slightly elevated experience.
- Agency/Creative: Oiedesign Creative Studio
- Article Title: Picnik’s Branding and Packaging by Oiedesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Sao Paulo
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Logo Design, Motion Graphics, Packaging Design
- Format: Wrap
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Brand Design, Food, Restaurant Logo