Philomelia is a series of packages for honey while the concept was created from a compound word with roots in Greece. “Philia” as a concept, with a strong feeling of love meets “meli”, a natural & pure product that we collect with special care in scattered places of Greek nature, thus creating the product “Philomelia”. The love for beekeeping, the know-how and the taste created the new, tasty and aromatic honey. The producer’s adoration for the product itself and their passion for flawless result pushed us to create premium labels.

“Philomelia” will accompany the exceptional quality products with a concept based on Greek culture, simplicity and minimal aesthetics, emphasizing the product itself.

The challenge was to create a product of meticulous aesthetics, paying attention to the details of the design of the label and the whole branding. Thus, labels such as slkscreen & gold foil were selected on the label, giving an impressive final result.

The carefully selected typography gives us the clear message of simplicity and open product and label dialogue. Working in empty white space and combining the expensive with the simple, we were led to a minimal design line, with the possibility of expanding in the future to new labels.

The product differentiation of 4 different types, led us to keep a single visual policy on the packaging label and to be differentiated with pale colors on the security labels. Thus, we ensured a soft display and harmonious coexistence of the products on the shelf, different from the competition.

The products created are flower honey, oak honey, pine honey, arbutus honey in different containers that go with the needs of the market.

Philomelia came to the Greek market in order to highlight the importance of honey in the Mediterranean diet, dressed in an elegant packaging. The strategy is to establish itself in the Greek market and then continue with exports to Europe and around the world. The main market is the ready-made markets that know about honey.