Brand identity update for Murcianade Surfing — A graphic language built by logo, clothing, merchandise, media and motion. The identity will be used in multiple formats promoting surfing activities safely, also supporting companies and initiatives around the world. A modular system with a wide range of possibilities adapted to a variety of spaces. Inspired by s90 sport culture, bold shapes and high speed.
Given the need to promote the concerns of a dynamic and sporty sector, which seeks to have a meeting point and a support where you have references, information on everything that surfing can offer and security to practice this sport. Murciana de surf is recognised by the Spanish Surfing Federation (FESURF).
We work from Murcia, trying that more and more young and adult athletes know and can get started and develop in a sport that brings so much to our lives. We will develop inclusive campaigns. We do not want anyone to be left out for economic reasons, so we launch different initiatives, free courses, or sponsorship of young people with talent for surfing or paddle surfing or other modalities.
Ultimately, the goal is to create a great community of surf lovers, who live according to the healthy values that mark this sport and transmit them in their daily lives.
No matter if you enter the water all year round or if you are a “seasonal surfer”, feel part of this sport, join the federation to have maximum coverage, be eligible to represent the Community of Murcia, and be up to date with all the news in the world of surfing… among many other benefits.
Any sport is exposed to a risk of physical injury for the person who practices it, although surfing is one of the safest sports practices. So that you can decide for yourself the importance of federation, we want to inform you of the advantages of safe surfing regardless of your level and goals.
We work too: Encourage and promote surfing in all its forms. Encourage surfing competitions in all its forms. Organise leagues of regional and national clubs in both surfing and paddle surfing in all its aspects, for different levels and that all athletes can have entry to the competition.
To represent the surfing collective in the Region of Murcia. Training of technicians with official qualifications and recognised by the Spanish Surfing Federation. Support, promote and encourage women’s surfing in the Region of Murcia. Support, promote and encourage inclusive surfing in the Region of Murcia. Support, promote and encourage surfing among children in the Region of Murcia.Support the creation and growth of Murcian surf clubs and their athletes. Support and develop research to promote surfing as an engine of the local economy. To carry out research, education, sustainable development, and direct actions to raise awareness in favor of the conservation of the maritime and coastal heritage of the Region of Murcia, and the preservation of waves and breakers as a natural, cultural and socioeconomic resource. To leave a natural and cultural legacy for future generations.
How we work: Advising on the creation of clubs, associations, wishing to promote any type of surfing. Organising annual championships (Murcian Surf Championship, Murcian SUP Circuit, Surfito with absolute, children’s and women’s modalities). Promoting the safe practice of surfing and its modalities through the federal license and their respective insurances. Supporting surfing events and organizing entities, programs that encourage and promote the practice of surfing and it’s modalities.
- Agency/Creative: Phenomena 256
- Article Title: Phenomena 256 Create Branding for Murcianade Surfing
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Product Architecture, Tone of Voice
- Industry: Non-Profit
- Keywords: Murciana de surf, brand identity, visual identity, communication system, concept design, graphic language