The IT market of Uzbekistan now begin to grow and gradually demonstrates its potential, the need for qualified personnel is growing too. Classical education is expensive and available to a limited number of students. This is how the idea of a new IT academy in Uzbekistan based on the Qwasar program was born. The training program implies the absence of lectures, assessments and teachers (only mentors), emphasis on self-education and mutual learning in a team, study at any time 24/7.
Strategy: Project objective: to make the brand relevant not only for graduates of technical specialties, but also for any guys and girls who want to learn programming; who do not always understand what direction in IT they are interested in, but want to develop in this particular area. The Astrum brand creates conditions for the training and development of each student, thereby contributing to the development of the entire IT industry of Uzbekistan. The brand’s values are based on its USP: self-education, flexibility, involvement in the process and comfort that stimulates development.
Creative: Astrum is the Latin word for “star, heavenly body.” Latin origin emphasizes the “scientific” brand, and the meaning itself is associated with achievements and striving for the ideal.
The graphic solution conveys flexibility and friendliness, the color palette connects the brand with manufacturability, but not strict, but bright and creative, which is closer to the sphere of non-formal education.
Also, in the logo, instead of the letter “T”, “IT” is encrypted, which at the same time looks like a person, i.e. student of the academy.
The system of external brand attributes competently combines the manufacturability and innovativeness of the IT sphere, as well as the comfort, creative approach to learning.
- Agency/Creative: PG Brand Reformging Company
- Article Title: PG Reforming Developed an Identity for an IT School of a New Format
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy
- Industry: Education
- Keywords: IT-School design, IT-School Identity, Identity
Creative Director: Witalij Jackiewicz