Designing the identity of culinary discovery

Minimalist but rich in meaning, our new brand design translates Kiko Martin’s culinary journeys as a chef into a clear and evocative brand identity. Kiko doesn’t just cook with ingredients – he cooks with stories, cultures, and memories gathered from his travels around the globe. Each dish is a narrative of discovery, shaped by his curiosity and his drive to bring the world’s most fascinating flavours to Lisbon.

Capturing Kiko’s essence and translating it into a visual identity was both a challenge and a pleasure. The result tells the story of a Chef who turns journeys into memories, coordinates into dishes, and distils the world onto a single plate.

KI°KO ‘ MARTI.N”S is far more than a name. It embodies the coordinates of an itinerary – an open invitation to explore Kiko’s world – and distils into a single visual language the spirit of exploration and cultural curiosity that defines his cuisine.

Every location can be identified by coordinates, through degrees, minutes and seconds. This universal language is the central piece of the new design. A visual identity that does not just mark places but symbolizes Kiko’s journey through the world. It combines his discoveries, curiosity, and uniqueness into a single principle. The new identity can be applied to every touchpoint, woven into kitchen aprons, branded on plates and dishware, and printed on menus. Digital and analogue: Kiko’s journey is the heart piece of every touchpoint.

The project was brought to life in collaboration with the advertising agency Stream and Tough Guy.