Peruvian Tree to Bar Chocolate Machiyenga

Peruvian Tree to Bar Chocolate Machiyenga

Alejandro Gavancho – Machiyenga

Machiyenga is a bean-to-bar chocolate from Cuzco, Peru. The name is derived from the Machiguenga, an indigenous community that lives in the Peruvian Amazon, between Cusco and Madre de Dios, very close to where the cocoa used to make the chocolate grows.In the Inca period of Peru, gold was considered important, since for them, it was a sacred metal sent down by the Sun, who was their God. Taking this as inspiration, foil lining was used all around the packaging to represent the gold, in addition to die cut on the back of the packaging that is inspired by the art of the Machiguenga community and serves the extra purpose of showing the inside of the packaging where the chocolate bar is wrapped in golden aluminium wrapping, continuing the concept of Incan gold.

CREDIT

  • Agency/Creative: Alejandro Gavancho
  • Article Title: Peruvian Tree to Bar Chocolate Machiyenga
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Peru
  • Market Region: Europe
  • Format: Box
  • Substrate: Pulp Paper

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