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Peruvian Tree to Bar Chocolate Machiyenga

Peruvian Tree to Bar Chocolate Machiyenga

Alejandro Gavancho – Machiyenga

Machiyenga is a bean-to-bar chocolate from Cuzco, Peru. The name is derived from the Machiguenga, an indigenous community that lives in the Peruvian Amazon, between Cusco and Madre de Dios, very close to where the cocoa used to make the chocolate grows.In the Inca period of Peru, gold was considered important, since for them, it was a sacred metal sent down by the Sun, who was their God. Taking this as inspiration, foil lining was used all around the packaging to represent the gold, in addition to die cut on the back of the packaging that is inspired by the art of the Machiguenga community and serves the extra purpose of showing the inside of the packaging where the chocolate bar is wrapped in golden aluminium wrapping, continuing the concept of Incan gold.

CREDIT

  • Design Agency: Alejandro Gavancho
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Peruvian Tree to Bar Chocolate Machiyenga
  • Brand / Project Name: Machiyenga
  • External Design Credits: Designer: Alejandro Gavancho, Photos: Edu Alarcon
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Peru
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Confectionery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper

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