Peruvian Roaste Coffee Manta
Known in Quechua as Lliklla, “mantas” are brightly coloured knitted blankets that are worn by millions of women in the Peruvian andes and originate from prehispanic times. Each one holds a story behind its textures, shapes and colors and serve two main purposes, to keep the body warm in low highland temperatures, but also to carry produce and children.
Manta Coffee is a brand that is taking a bit of Peru, to the United States to spread our origins and an important part of our culture.
The client was clear from the beginning that they wanted to show Peru and its nature in a more figurative way; using the flowers that grow here, the mountains, even the spatuletail hummingbird, a bird that is in danger of extinction, and of course the blanket: the inspiration behind the name of the brand.
The solution was to create a scene where all of the elements can come together in harmony. The illustration was created following the idea that the blankets are done in a manual and artesanal way, just the same as coffee. The illustration was then partnered up with a modern, atemporal logotype and a colour palette that is inspired by the colors of Peru, achieving a colourful and striking packaging which tells a story as you discover each element that has been incorporated into the design.
- Design Agency: Alejandro Gavancho
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Peruvian Roaste Coffee Manta
- Brand / Project Name: Manta Coffee
- External Design Credits: Creative Director: Alejandro Gavancho
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Experience
- Location: Peru
- Market Country: United States
- Market Region: North America
- Product Category: Cupboard Food
- Consumer Packaging Format: Bag
- Consumer Substrate / Material: Plastic