“Dymatize needed to increase break-through and consumer relevance at retail to their Pursuit RX product line, targeted at cross-fit participants. Our package design leveraged a powerful tiger-eyes photography system to capture intensity in the brand system that mirrored the participant’s focus on their pursuit. Our logotype brought a precision to a package system. New flavor icons elevated appetite appeal – helping differentiate it in the category. A new information system was also created to make the package more user-friendly.”
CREDIT
- Agency/Creative: Perspective Branding
- Article Title: Perspective Branding – Dymatize Pursuit RX
- Project Type: Packaging
