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Pérni Brand Design

Pérni Brand Design

Pérni
Pérni is an Indochine furniture brand that specializes in chairs and cabinets. The Indochine style that Pérni embraces aims to be more minimalist than traditional Indochine, which promisingly adapts well to the modern interior architecture. The name ‘Pérni’ is inspired by Péninsule (French) and Person.

Concept
When mentioning Indochine interior spaces, most of us would probably envision a room filled with various furnishings that embrace a trend of decoration, featuring thousands of materials, colors and diverse shapes that harmoniously come together.
However, from a different perspective, each piece of Indochine interior decoration holds a distinctive beauty of its own, without relying on anything else. Pérni respects and elevates this individual beauty, as well as honors the effort, craftsmanship, and artistic talent of artisans through their creations.

Visualide
The distinct beauty of each Pérni furniture piece and the absolute symmetry of the Indochine interior style are highly appreciated. Using the imagery of furniture pieces with transparent background or capturing them in a spacious, minimalistic setting ensures this sense of symmetry. Pérni’s title employs Roman Capital Ligature, a stylized form of lettering decoration in the European style. This is quite fitting with the decorative style of the Indochine aesthetic.

CREDIT

  • Agency/Creative: Lý Nhật Lâm
  • Article Title: Pérni Brand Design
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia, Global
  • Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design
  • Industry: Construction
  • Keywords: furniture, brand identity, branding

  • Credits:
    Designer: Lâm Lâm

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