The Permate brand design journey is finding the intersection between technology and sustainable marketing values.

With the vision of “developing the national economy along with people’s lives, through accompanying and successfully building Vietnamese brands,” the team at Vu always looks forward to cooperating and accompanying businesses. Viet brings a sustainable value chain – operating in the fields of Education, Health, and Agricultural Products or applying technology to promote economic development in general. Permate brand: new generation affiliate marketing platform is also such a case.

The brand name Permate comprises the first letters of Performance, Marketing, and Technology. The Permate team wants to develop the brand into a new-generation affiliate marketing platform by applying technology to selectively find and connect partners – optimizing sales performance and affiliate marketing to boost businesses’ revenue quickly.

Permate’s core value is that customers do not have to pay any money upfront to start increasing and optimizing business profits. Businesses that partner with the Permate brand only have to pay when the earned links begin to convert, creating real profits for the business and ensuring the performance of the Permate team. This means Permate brand customers only pay for what they get.

Logo mascot design ideas

The goal is to create a logo that brings positive and trustworthy emotions, along with the Permate team’s request that the design be impressive and beautiful, but when standing alone, no one can realize it. There is no need to combine the brand name in all situations, like the logo designs of many famous brands such as Apple, Adidas, Nike, Mercedes Benz,…

We agreed on a mascot logo design plan – creating a fun, youthful, and approachable image to convey positive messages from the brand team. According to a survey from PwC, 59% of customers think brands are losing the emotional connection between people. Designing a mascot logo is a way to maintain and develop that connection so that customers’ emotions with the Permate brand are always positive and trustworthy, and it is still based on the foundation of digital technology.

Our journey

Understanding that Permate is a brand that pursues modern, youthful values ​​and always promotes the spirit of creativity, we proposed to build a mascot with a bright, friendly appearance and radiating dynamism. This mascot is also the foundation for many later brand designs, especially with the primary colors and identity of the Permate branding. The mascot is sketched almost instantly on the page before appearing in various poses, expressions, and primary languages on the digital platform. We radiate positive energy that the Permate brand team and Permate customers find exciting – while we also feel proud of our design work.

In this design project, the Permate brand mascot was also created into a 3D work with the delicate, expert hands of a 3D design artist from Vu Digital. This will be a unique factor in convincing and attracting you to support us in this project.

Sincerely,