Permaculture is a set of design principles centred on holistic systems thinking, simulating or directly utilizing the patterns and resilient features observed in natural ecosystems. It is about caring for the earth, caring for the people and fair shares.
Expressing this love for self sufficiency and sustainable livelihoods we created branding for Linda Gabriel a Permaculture Designer based in Norton, Zimbabwe.
The icon design is a maturing leaf, emulating a beautiful butterfly as well as the letter B. It draws inspiration from the name Bontle Bahao an affirmative seTswana saying which simply means Your Beauty
The result is a natural, progressive, trustworthy and uplifting identity.
CREDIT
- Agency/Creative: Rush creative Agency
- Article Title: Permaculture Design Company Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Zimbabwe
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Agriculture
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
