Touché is a special edition of the Pequenos Rebentos brand, by winemaker Márcio Lopes, elected Young Winemaker in 2019 by Revista Vinhos and Tradition & Identity award in 2022. Pequenos Rebentos produces artisanal wines from the Vinho Verde region. Touché was launched as the “most expensive red vinho verde ever” and is limited to 1000 bottles. All this together required a graphic label that would jump off the shelf.
One of the 14 Portuguese wine regions is the Vinho Verde demarcated region (Green Wine, translated literally), located in the northwestern region and a controlled brand for more than now hundred years, since 1908. Most frequently these are very popular and fresh white wines, with prices to match, but Touché is different and unusual: it is a red wine and wanted to established itself as a unique and special edition.
The name touché means discovering a new way of doing things; it can also mean the acknowledgment of a brilliant idea, like saying: hitting the nail on the head!
The label translates this moment: a target, in high contrast, and an arrow that pulls us towards the center. The back label and the tubular box emphasize the circular shape of the label and ensure that all attention is fixed on the arrows, where the wine presents itself.
The choice of purple ties the outside to the inside deep red color. The typography is inspired by the original type in the Pequenos Rebentos logo. The back label is circular as well and instead of the ordinary long capsule, it is shorter, matching the label’s purple and allows us to see the cork through the dark glass.
This label was printed by Etiquel – Etiquetas Lda (Alfena, Portugal) in Tintoretto Gesso Ultra WS by Fedrigoni paper. The photos were taken by André C. Macedo (Lookcloser). This wine was sold out as soon as it was launched.
- Agency/Creative: Bisarro Design Studio
- Article Title: Pequenos Rebentos Touché Label Design by Bisarro Design Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Vila Real
- Market Region: Europe
- Project Deliverables: Label Design, Packaging Design
- Format: Bottle, Tube
- Substrate: Glass, Pulp Paper
- Industry: Food/Beverage
- Keywords: Wine label, vinho verde, Portuguese wine, label design, purple
Photos: Andru00e9 C. Macedo / Look Closer
Printer: Etiquel Etiquetas Lda
Client: Márcio Lopes Winemaker